Hello, I'm Shannon Marie.

I'm a Brand Expert, Entrepreneur, Content Creator, and World Traveler with 15+ years in Product Development + Brand Strategy, including NIKE. I'm here to share insights with Brands & Creators to build and scale your business.

Ready to fully book your next quarter with more UGC deals than ever?

Create a rejection-proof UGC video resume that commands the brand's attention, and send it along with EVERY. SINGLE. PITCH.  

If you were forwarded this link, JOIN our community for FREE!

Why is nobody doing this!?

The good news? You can implement this strategy this week and be a leader in this innovative approach.

Here's exactly how to do it:

1) Hook

Start with an attention-grabbing hook. Get creative here. You are selling yourself!

2) Before/After

Show video clips of brands you've worked clearly demonstrating the before and after results of working with you.

Use the following voice-over script: "before [BRAND NAME] partnered with me, they [SHARE THE STRUGGLE], After working together [POSITIVE END RESULT].

You are showing brands the actual results you are capable of and getting them thinking about what results they may need.

3) Debunk a Well-Known Myth

There are tons of myths out there regarding UGC. And this is often why brands are still holding back on leveraging or committing to this newer marketing strategy. So you want to debunk a well-known myth about UGC.

Example: "You don't need a huge budget to work with UGC Creators"

OR

"It doesn't matter what product or services you offer - UGC works for any kind of brand or product!"

The goal is to dislodge a major myth and counter it with an even more compelling and memorable fact.

PRO TIP: Combine two major myths into your statement and use a single fact to dislodge them.

4) Introduce Yourself

This is your opportunity to share about yourself. Tell them who you are, where you are located, and why you are passionate about your specific niches.

PRO TIP: Include voice-over with short (2-3 sec) video clips of your actual work. 

5) Show the Value

The whole point of UGC is to add value that converts to revenue.

Share stats on previous work you've done.

Did your work get 100k views?

Did your video increase followers for a brand?

Did your video increase sales?

This is your chance to show off!

If you are still new to UGC and only have sample videos, share a few key stats on what UGC can do for brands.

6) Stop/Start

This is your final opportunity to sell yourself!

Use something like "Stop wasting money on paid ads, and start getting real results with UGC."

OR

"Stop struggling with [PICK A STRUGGLE] and start working with me for [RESULTS]."

PRO TIP: Emphasize the words "stop" and "start" when you're speaking. The emotion really brings it home and makes it genuine. Remember, you don't want them to struggle anymore!

7) Call to Action

Close it out with a killer Call to Action, so they want to reach out and work with you immediately.

You may have already noticed, but you're making a UGC video about UGC. Brilliant right?!

Next Steps

Ok, now that you have everything you need to create your UGC video resume, it's time hit the ground running. Write out your script. Record your videos and voice-overs and add tasteful music.

I can't wait to see your amazing video resume!!

Once you're done, post it on Twitter and tag me (@iamsoulpowered) so I can support and celebrate you!!

Have a topic or burning question? DM me on Twitter, and I will include it in a future post!

Was this helpful? Subscribe for FREE insights like this + more!