⚡ Hey Creator Tribe!

^{This Week’s Highlights Include:}

🌱 Strategy to Scale > The Elite Content Creator’s Secret Weapon (+ How To Steal It)

🚀 Brand Boost > Is Your Personal Brand Attracting The Wrong People?

🎨 Creator’s Vault > Help Your Content Reach Global Audiences

✨ CEO Mindset > Boost Your On-Camera Confidence (Even If You’re An Introvert)

🤩 Creative Genius > Solving The Analytics Debate - A Conversation with Mehr Rajput

Here we go!

🌱 Strategy to Scale > The Elite Content Creator’s Secret Weapon

As a content creator, generating sales is single-handedly the most important metric for your client.

So, it makes sense to actively track and analyze the metrics for every single piece of content you create.

And yet...

Only 5% of Creators are actually doing this. 😳

If you're part of the other 95%, now to worry, we’ll change that today so you can maximize your content impact.

Here are 3 steps to take action this week:

Step 1: Request Data from the Brand

When you're in the negotiation phase with a brand, ensure that you clearly communicate your requirement for them to provide you with analytics data derived from your content assets.

It's essential to have access to the following metrics:

• Impressions: Keep an eye on the number of times your content is displayed to users.

• Engagement: Track likes, comments, saves, and shares to gauge audience involvement.

• Reach: Measure the number of unique users exposed to your content.

• Conversion: Sales figures, click-through rates, and other relevant data to assess the impact on conversions.

Step 2: Analyze the Data

Once you receive the data, dive in and identify trends, patterns, and insights related to conversion rates, consumer engagement, and reach.

After analyzing the data, ask yourself:

1. What drives higher conversion rates? Identify the content elements that consistently lead to better conversions.

2. How can I boost consumer engagement? Discover the types of content that generate more interaction and tailor your strategy accordingly.

3. Are there untapped opportunities for wider reach? Uncover patterns that indicate untapped audience segments and create targeted content to expand your reach.

These valuable insights will help you make informed decisions when planning future content strategies for your client, and they will love you for it!

Step 3: Build on Successes

When you have content that resonates strongly with your audience, consider leveraging its success to sustain momentum and drive additional sales. Propose follow-up content ideas that capitalize on the impact of your previous viral or highly successful posts. This could involve creating sequels, running promotional campaigns, or exploring related themes to keep your audience engaged.

Neglecting to capitalize on viral content is a massive disservice to your client. Don’t blow it.

If you need guidance on approaching this conversation with your clients, not to worry, I’ve got you covered.

Below is a sample guide that provides you with exactly what to say:

Dear [Name],

As discussed during our initial negotiations, it would be greatly appreciated if you could provide me with the analytics derived from the content assets.

Having access to this data will not only help me assess the impact and effectiveness of the content, but it will also allow me to provide you with valuable insights and recommendations for future collaborations.

Specifically, I would be interested in the following data:

1. Impressions: The number of times the content was displayed to users.

2. Engagement Metrics: Likes, comments, shares, and any other relevant engagement indicators.

3. Reach: The number of unique users who were exposed to the content.

4. Conversion Metrics: Sales figures, click-through rates, or any other data related to conversions or actions taken as a result of the content.

5. Demographics: Information about the audience demographics, such as age, gender, and location.

I understand that data privacy and confidentiality are of utmost importance, and I assure you that I will treat this information with the utmost discretion. If there are any specific reporting formats or platforms preferred by your team, please let me know, and I will be happy to accommodate.

I look forward to our collaboration!

Best regards, [Your Name]

🚀 Brand Boost > Is Your Personal Brand Attracting The Wrong People?

Building a personal brand is not just about gaining followers; it's about attracting the right ones.

Weeding out the wrong audience is just as crucial as connecting with those who align with your personal brand.

This means becoming synonymous with your niche or industry and showing up authentically so your personal brand becomes a magnet for those who resonate with you.

But, to achieve that level of recognition, you must identify and understand your tribe.

Your tribe represents your ideal audience—the people who are most likely to connect with your brand on a deeper level.

By going beyond surface-level engagement and delving into key questions, you can uncover who they are and how best to serve them.

Here are 11 questions to help you identify your tribe for your personal brand:

1. What are the core values and beliefs that drive your ideal audience?

2. What are their biggest fears or insecurities that your personal brand can help address?

3. What are their long-term aspirations or dreams that align with your personal brand's mission?

4. What are the specific challenges or obstacles they face on their journey that your expertise can assist with?

5. What are the common misconceptions or myths in your industry that you can debunk for them?

6. What are the specific skills or knowledge gaps they need to bridge in order to achieve their goals?

7. What are the communities or online platforms where they actively seek information and engage with like-minded individuals?

8. What are the influencers or thought leaders they admire and look up to in your industry?

9. What are their key pain points or frustrations that your personal brand can help alleviate?

10. What are the specific success stories or case studies that resonate with them and can serve as inspiration?

11. What are the deeper emotional desires or motivations that drive their desire to connect with your personal brand?

By diving into these questions, you can comprehensively understand your ideal audience, their motivations, and the specific ways your personal brand can add value to their lives.

Next Steps: Once you answer these questions, you can create targeted content and experiences that truly resonate with them on a deeper level.

Steal my 30-Day Personal Brand Content Guide and hit the ground running! ⬇

🎨 Creator’s Vault > Help Your Content Reach Global Audiences

Hundreds of thousands of brands out there are looking to go global. Part of this strategy means ensuring the content created reaches those global audiences.

As a content creator, this means offering AI-driven content adaptation as an upsell service to your clients is a genius move.

By leveraging tools like Language Translation AI and PaperCut AI, you can provide your clients with the means to effectively reach and connect with global audiences.

This not only opens doors to new markets but also positions you as an expert in understanding and catering to diverse audience needs.

Here’s an easy offer you can add to your portfolio and start pitching to your clients this week:

Global Translation

Value To Client:

• Competitive advantage

• Cost-effective marketing

• Improved user experience

• Increased visibility and reach

• Increased engagement and conversions

• Improved brand awareness and credibility

What You Can Include:

• Translation

• Localization

• Multilingual SEO

• Weekly reports + recommendations

What To Charge:

• Charge: $”x” per video or create a monthly package for $500-$700 for “x” videos per month.

Tools + Resources:

• Papercut AI: This tool will help you translate up to 70 languages, includes localization, and offers multilingual SEO

✨ CEO Mindset > Boost Your On-Camera Confidence (Even If You’re An Introvert)

For many of us, the thought of showing up on camera makes us…

Well, cringe.

Especially if you’ve never done it before.

Whether you're an influencer, a user-generated content (UGC) creator, or a business founder showcasing your brand, building your confidence is key to delivering compelling and impactful content.

Get ready for lights, camera, confidence!

Today I’ll share some tips to increase your confidence and speak with finesse in front of the camera:

Prep like a Pro: Boost Your Confidence by Being Prepared. Script or outline your content in advance to have a clear roadmap. Rehearse multiple times, focusing on tone, pace, and body language. As you get familiar, your confidence naturally grows.

Be Real, Be You: Authenticity Connects. Embrace your unique personality and let it shine on camera. Avoid imitation and show your genuine thoughts, emotions, and experiences. When you speak from the heart, confidence captivates your viewers.

Picture Perfect: Visualize Success. Before going live, imagine delivering flawless content. Visualize positive reactions from your audience and the impact of your words. This builds a positive mindset, reducing anxiety and boosting confidence when it's showtime.

Breathe and Relax: Master Your Nerves. Deep breathing and relaxation techniques work wonders. Take a moment to focus on your breath before filming. Inhale deeply, hold briefly, and exhale slowly. This simple practice calms nerves and instills calm confidence.

Small Steps, Big Confidence: Ease into on-camera speaking. Start with short videos or practice in front of a mirror. Gradually increase complexity and duration. Celebrate each milestone as it boosts your confidence for the next step.

Learn from Oops Moments: Embrace Mistakes as Growth Opportunities. Nobody's perfect. Mistakes are valuable learning experiences. Embrace them, learn from them, and let authenticity shine. Adjust and move forward with increased knowledge and confidence!

Seek Support, Soar Higher: Get Feedback and Guidance. Don't hesitate to ask for support from trusted friends, colleagues, or mentors. They provide valuable insights, constructive criticism, and encouragement!

🤩 Creative Genius > Solving The Analytics Debate - A Conversation with Mehr Rajput

This week we sat down with Mehr Rajput to talk about all things content analytics.

Who is Mehr Rajput?

Mehr is a Content Strategist and UGC Creator with an MBA and BBA in marketing.

After university, she landed a role in Supply Chain and absolutely loved it. While in that role, she longed for a creative outlet and started showing up and sharing her life story on social media. As she shared her weight loss journey, recipes, and mental health tips, she soon realized she was building and growing an engaged audience.

In 2022 she came across UGC, and the idea of creating content for brands without being an influencer appealed to her. She knew instantly this UGC would be part of her journey moving forward.

Some of her favorite niches include health, wellness, and fitness, with the occasional food and tech projects.

When she's not creating content, she enjoys cooking and her main religion: working out.

Now, let’s jump into the conversation. 👇️

______

We caught up with Mehr to learn more about her approach to metrics in client relationship building and how it’s elevated her business.

Shannon Marie: In your experience as a content creator and market strategies, do you believe data and analytics play a crucial role in building strong client partnerships? What specific benefits have you witnessed in your own work?

Mehr: 100%! So much of what we do is measured; without data, we would not know what works and what does not. When creating content, I try to think beyond if they will “like it”. I think from the consumer perspective – if I saw this ad, would I care? Would I buy?

It will be a hit if the content is good and aligns with the brand’s target metrics! And when it does, the brand knows your approach is different, and they come back for more!

In my own work, I have repeat clients due to paying attention to these metrics and delivering. This is ideal because I know their expectations and what resonates with their audience.

Shannon Marie: It’s clear you really put a lot of thought into your approach. What is your process for obtaining and analyzing data on content you've created for a client?

Mehr: I wait anywhere from 4-6 weeks before I reach out to a brand to ask for analytics. When the figures are provided, I pitch a few more content ideas that build on what we put out. I never change what has worked, and I just strive to improve each time. 

Shannon Marie: Can you share an example of a time when analyzing data led you to discover a new untapped market for your client? How did you leverage this information to strengthen your client relationship?

Mehr: I was creating for a meal delivery client whose product was great, but their tiktoks were underperforming. The first round of content I delivered was used for ads, and they saw increased engagement immediately. This data showed us the type of content that resonated with their audience.

I leveraged this data and pitched new ideas using the analytics, and was able to sign the client 2 more times –To date, I have created over 15 pieces of content for this brand because of how focused I am on hitting their metrics.

Shannon Marie: That is amazing! It really shows the power in metrics and how it sets a small percentage of content creators apart from the rest.

In your opinion, what are some common misconceptions or myths about data and analytics in the content creation industry?

Mehr: Coming from the creator side, I think many believe analytics don’t matter and obtaining them is unnecessary. Many creators only focus on organic content and the views of the video. However, while the brand's audience may dictate views, engagement, and more, we as creators still must strategize to ensure we maximize the potential of the content. You can only do this by obtaining and analyzing every piece of data you create for your clients.

Shannon Marie: What are some key metrics or analytics that you prioritize when measuring the success of your content? How do you determine which metrics most relate to each client's unique goals and objectives?

Mehr: I gather the ROAS %, thumb stop rate, and CTR. If your content is good it will generate revenue for the brand and make users pause to watch and even click to learn more.

Depending on the client's goals, I will choose the most relevant metric. If the client is pushing for views and purchases, then I would definitely assess all three metrics. If it is something new, they just want to test the market and generate awareness, and then I would aim to lean more toward the thumb stop rate and CTR.

The goal is always to aim to have an excellent ROAS percentage, but in order ot convert, you have to know what you are marketing and the target audience. 

Shannon Marie: If you have a post go viral, what is your process to capitalize on it for your client?

Mehr: I head straight for the comment section and pick out anything that can be answered or commented on. I make videos replying to those comments to increase engagement on the video further.

The client will capitalize on the viral video and send more traffic to their page. There is so much that can be done here… the trick is to act fast!

Shannon Marie: Such a great tactic as so many creators don’t even follow up with their client to re-pitch after posting their content, let alone if they end up going viral.

Some content creators argue that focusing on metrics can lead to a "one-size-fits-all" approach and hinder creativity. How do you personalize your content strategies while still levering metrics to optimize performance and achieve client goals?

Mehr: I don’t believe this is true! Each brand has its unique audience and niche they market to. They each have different goals; some want more awareness, some want to increase sales, and some want both.

I set up a client meeting to understand the goals behind what they would like the content to achieve. Then we strategize, study what has worked, and build on top of that to create converting content.

Connect with Mehr

Twitter - TikTok - Instagram - Website

⚡️ That’s all for this week!