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The global Real Estate market will be $3976 BILLION in 2023
My 5-step strategy to cash in as a Creator
Hello, I'm Shannon Marie.
I'm a Brand Expert, Entrepreneur, Content Creator, and World Traveler with 15+ years in Product Development + Brand Strategy, including NIKE, INTEL & GAP. I'm here to share insights with Brands & Creators to build and scale your business.
The global Real Estate market is estimated to be worth over $3976 BILLION in 2023.
As a Content Creator, you can tap into this market to create a lucrative and sustainable business model.
Here's my 5-step strategy to cash in $$$$$ as a Creator.
If you were forwarded this link, JOIN our community of 400+ Creators for FREE!
1) Research the Industry
Anytime you add a new channel to your business, you must do proper research.
Take the time to research and document the following:
Examples of Real Estate UGC on TikTok, YouTube, and Instagram.
Follow other Real Estate UGC creators that inspire you.
Determine what Real Estate UGC format and aesthetic resonates with you most. Then decide what YOUR unique style will be.
Lookup the top 50 local Real Estate agents in your area and document their contact info for later.
2) Shoot Your Sample Videos
If you're new to Real Estate UGC, you will need to build up your video library.
The simplest way to do this is as follows:
Write down all the agents and brokerage connects YOU know of your network. It's surprising how many of our friends and family are in Real Estate worldwide. Use this to your advantage! They already know you, and you don't have to be nervous when filming.
Reach out to them and let them know you'd like to offer a free UGC video in exchange for a testimonial/review.
Use your research and inspo to create your shoot list.
Partner with the agent to obtain the info on the listing to use during content creation, post-production, and editing.
Make plans to go onsite with them on future listings to shoot your content.
Create and edit your Real Estate UGC videos.
3) Create Your Real Estate UGC Website
For Real Estate UGC, I suggest creating a separate website for this unique portfolio.
Doing so will give a clear message to Agents and Brokers that this is your specialty and you're serious about your work.
Here's what to include:
Catchy Real Estate UGC hook or slogan on your landing page header.
A bio about you, your passion for Real Estate UGC (Remember, it's all about the buyer), and what you have to offer that is unique.
Upload at least 3 examples of Real Estate UGC videos previously created with your agent.
Add the Agent reviews of your UGC work.
Create 2-3 bundle offerings to choose from. (Always include "custom packages available upon request.
Your contact info and socials.
Make sure your website design is modern and professional, and publish it!
4) Pitch to Agents + Brokerages
Compose your pitch email to the agents and brokerages you want to work with.
Use this pitch template and make it your OWN if you don't have one already:
_______________
Hello (NAME),
I found you on (WEBSITE) and was immediately impressed with your track record!
As a successful Real Estate Agent, I know you spend a lot of time and thoughtful effort preparing your listings for views. In today’s competitive market, buyers are looking for unique ways of viewing properties as soon as possible.
As a Real Estate Agent, user-generated content (UGC) is one of the MOST valuable marketing tools you can use to stand out.
Why use UGC for Real Estate?
92% of buyers trust word of mouth more than any kind of advertising.
User-generated videos get 10x more views than brokerage-created content.
Agents see engagement rise by 28% when using user-generated video combined with professional content.
Consumer reviews of homes are trusted 12x more than direct marketing from the agent.
UGC builds connections that will help you grow your real estate business in other ways.
My name is (NAME), and I am a (COUNTRY) User-Generated Content Creator living in (CITY, COUNTRY). I specialize in scroll-stopping video storytelling that connects buyers with their dream homes.
I would love the opportunity to speak with you about collaborating with you to create compelling content for your listings.
Since the content will be uploaded to several media channels, it can reach up to (X) million consumers on IG and (X) million on TikTok in the (COUNTRY) alone. NOTE: YOU HAVE TO DO YOUR RESEARCH AND DETERMINE THE STATS FOR YOUR SPECIFIC COUNTRY AS THEY VARY
Are you available this week to meet for quick coffee or lunch so I can share some creative ideas that will help boost your business?
Best, (NAME)
________________
Use the list you compiled during the Research phase, and email every person on that list!
5) Close the Deal
You've heard me say this before: Pitching in person is a gold mine of opportunity for ANY creator ANYWHERE in the world.
Once an Agent or Brokerage replies with interest, meet with them in persona and share your unique vision for how you add value will boost their business.
Discuss their business goals and determine what package aligns best with that vision.
Congrats, you just closed your first Real Estate UGC deal!
Leverage the same creative process you used when making your sample videos, and come prepared when meeting your Agents at the listing.
After you deliver the assets, ask the agent for a testimonial/review and update your website portfolio. Keep updating as you grow and improve!
Next Steps
Ok, now you're ready to hit the ground running with Real Estate UGC!
Take the time to write out a detailed plan to implement this strategy with actionable steps every week.
Follow it exactly, and let me know your results once you've implemented it!