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Social proof is the secret sauce for building trust, boosting credibility, and drawing in those dream collaborations. At the heart of social proof lies video testimonials from your satisfied clients.

These testimonials are not just mere words; they're living proof of your ability to deliver, what it's like to work with you, and your overall creative awesomeness.

So, it’s not surprising that 88% of clients say they trust online reviews given by other clients as much as they trust personal recommendations from personal contacts.

However, it’s not just about collecting testimonials; how you collect them and what information is included makes them powerful and helps you stand out.

But, how exactly do you go about asking a client for a testimonial without feeling awkward?

How do you even approach it?

Today, we’ll explore the art of securing these valuable endorsements with ease.

In this article, you will discover:

• Why client testimonials are a game-changer.

• How to ask for specific details to enhance the impact of your testimonials.

• The art of requesting testimonials effectively. (+ customizable email template)

• Proven strategies for leveraging testimonials to grow and monetize your business.

• How to use these endorsements to attract more collaborations and grow your influence.

Let’s dive in.

Why Video Client Testimonials are a Game-Changer

Video testimonials are an amazing way to share the genuine excitement of your customers at that moment, in a way a written testimonial never could. They serve a deeper purpose:

1. Establish Trust: Trust is the foundation of any successful content creator's journey. When a respected client vouches for your work, it instantly builds trust with your audience.

2. Enhance Credibility: Credibility is your most valuable asset. With a client testimonial, you're not just saying you're great; someone else is affirming it.

3. Showcase Value: Testimonials provide evidence of the value you bring to the table. They highlight how your collaboration positively impacted the client.

4. Attract More Collaborations: Clients prefer working with creators with a proven track record. Testimonials make you a more attractive prospect for future collaborations.

According to recent research, adding video testimonials to your landing page can increase conversion by 86%!

How to Ask for Specific Details to Enhance the Impact of Your Testimonials

The real magic of testimonials lies in their details. The more specific and relevant the information, the greater the impact they have on your audience. When you request testimonials, consider asking for:

1. Specific Achievements: Encourage clients to highlight particular achievements or outcomes they've experienced working with you. Did your creative ideas significantly boost their client recognition or engagement levels? Specifics like these add depth and authenticity.

2. Emotional Impact: Emotions are a powerful driver in decision-making. Ask your clients to share how they felt about the collaboration. Did they feel inspired, empowered, or exceptionally satisfied? These emotional insights can be incredibly compelling.

3. Comparisons: Ask clients how their experience working with you compares to past collaborations or experiences with other creators. It helps provide context and highlights your uniqueness.

4. Before-and-After: If applicable, request them to describe the transformation or improvement they've witnessed after working with you. This can be especially persuasive.

5. Challenges Overcome: Inquire about any challenges or hurdles you helped them conquer. It showcases your problem-solving abilities.

Here is an example of questions I ask for my coaching program testimonials:

Remember, the goal is to create testimonials that resonate with your target audience and reflect the unique value you bring to the table.

The Art of Requesting Testimonials Effectively

Now that we understand the significance of client testimonials, let's delve into the art of asking for them. Here's how you can approach it:

1. Choose the Right Moment: Ask for a testimonial when you've just completed a successful project or campaign with the client. The positive experience is fresh in their minds.

2. Personalize Your Request: Craft a personalized message or email to the client representative, expressing your gratitude for the collaboration and explaining why their testimonial matters to you.

3. Make It Easy: Provide a simple template or 3rd party app for the testimonial. The easier you make it for them, the more likely they are to provide one.

4. Highlight Benefits: Emphasize how their testimonial will benefit them as well, showcasing your commitment to mutual success.

Here is an email request template you can customize:

Hello [CONTACT NAME],

It’s been a pleasure working with [BRAND NAME] on [SPECIFIC PROJECT & DETAILS WHY YOU ENJOYED IT].

As you know, social proof is critical to the success of your business. I constantly strive to improve and showcase my skills, and a testimonial from a [BRAND NAME] would be a valuable addition to my portfolio.

Would you be willing to record a quick video (60 secs or less) sharing a testimonial on your experience working with me?

I understand your time is valuable, and I would be extremely grateful if you would consider this request.

I look forward to hearing from you.

Best,

[YOUR NAME]

Senja is perfect for creators as it allows text and video testimonials

Wake up to an inbox full of new testimonial alerts. Share them everywhere in seconds. Get more visits, convert more, and close more deals. Senja makes it easy.

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Proven Strategies for Leveraging Testimonials

Ok, now that you’ve gathered some testimonials, let’s talk about using them strategically:

1. Feature Them Prominently On Your Website: Display testimonials at the top of your website so it’s the first thing a potential client reads.

2. Share on Social Media: Talk about them on all your social media channels, and do this often. The only way for potential clients to hear about you is to get the word out yourself!

3. Tell a Story: Combine testimonials with your personal journey to create a compelling narrative that resonates with your audience. It’s all about the transformation!

4. Share Quantifiable Results: If a testimonial includes specific results, such as increased sales or engagement, highlight these to showcase your impact. Share these on your website and social media channels!

Attracting More Collaborations and Growing Your Influence

The ultimate goal of client testimonials is to unlock new opportunities. Here are a few ways leveraging compelling video testimonials will grow and impact your business and bottom line!

1. Increase Collaboration Offers: As mentioned in the success stories, a well-placed testimonial can open doors to more collaboration offers.

2. Grow Your Influence: With each new testimonial, your influence and credibility in your niche will continue to expand.

3. Diversify Your Income: As your collaborations increase, so do your income potential, allowing you to diversify your revenue streams.

Now that you know the power and impact of video testimonials don't hesitate to ask for them and proudly showcase your journey with the world.

With testimonials, your success story is not just waiting to be told; it's ready to be lived. Your next collaboration opportunity could be just one testimonial away.

Happy creating! 🫶 I hope this helps.

See you next week.

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