Hey Creator Tribe!

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Striking a chord with your brand partners can be the difference between a fleeting gig and a lasting collaboration.

Adding a mood board to your toolbox is a powerful way to elevate your brand collaborations. No matter your niche, they help you communicate your creative vision, align with your client's expectations, and increase your chances of sealing the deal.

It's an essential skill for content creators seeking to thrive in today's competitive landscape.

Today, we're diving deep into the power of mood boards and how they can help you close your next client.

In this article, we will explore:

• Crafting the perfect mood board.

• How to create a mood board using Canva.

• Email template to present your mood board to your client.

• How to hyperlink the mood board so it doesn’t end up in spam.

• Pro tips and strategies to enhance your brand collaborations with ease.

Let’s dive in.

Crafting the Perfect Mood Board

A captivating mood board should consist of the following elements:

• High-quality images that reflect the brand's essence and your vision.

• A harmonious color palette that resonates with the brand.

• Typography and fonts that match the brand's personality.

• Inspirational quotes or descriptions that convey your creative concept.

• A clean and organized layout for easy comprehension.

Creating a Stunning Mood Board with Canva

Canva is your creative ally when it comes to crafting mood boards. Here's how to get started:

1. Sign Up or Log In: If you don't have a Canva account, sign up for free. If you're already a user, log in to get started.

2. Select a Template: Type "mood board" in the search bar and choose a template that suits your style.

3. Customize: Begin by adding images, colors, and text to your mood board. Canva offers a wide variety of design elements to bring your vision to life.

4. Save and Download: Once your mood board is ready, save and download it to your computer.

BONUS: Save time and steal my Canva Mood Board Template by clicking on the image below.

Email Template to Send to the Client

Whether it’s a potential client or a repeat client, taking the lead by presenting a mood board will set you apart from your competitors. You can include a mood board in your initial outreach to a brand or in response to communications with a current client project.

Subject: Take a Peek: Your Unique Mood Board Inside!

Hello [Client's Name],

I hope this message finds you well. I'm thrilled to share my creative vision for [Brand Name or Upcoming Project Name]. Below is a mood board encapsulating the essence of [Brand Name or Upcoming Project Name].

You can access it by clicking the link below:

[Insert Mood Board Link Here]

This mood board reflects the synergy of [Specific Brand Opportunity/Gap or Upcoming Project Name] and your unique consumer.

I’d love to set up a time to discuss your thoughts and insights. Are you available on [Specific Date/Time] for a call? I'm looking forward to your feedback and further discussions.

Best regards, [Your Name]

Delivering Your Mood Board to the Client 

To avoid your email landing in the spam folder, follow these steps:

1. Upload your mood board to a cloud storage service (Google Drive, Dropbox, etc.).

2. Generate a shareable link and ensure it's set to "public."

3. Insert this link into your email content as a clear call-to-action (CTA).

4. Mention the mood board hyperlink in the email subject line.

Taking Your Brand Collaboration to the Next Level

In addition to the above, here are a few extra tips to excel in your brand collaborations:

• Communication is key: Maintain open and transparent dialogue with your client throughout the creative process.

• Consistency: Ensure your mood board aligns with your content style and personal brand values.

• Be adaptable: Be ready to adjust and refine the mood board based on client feedback. Don’t take anything personally!

By mastering the art of creating compelling mood boards and presenting them effectively, you're one step closer to turning potential clients into long-term brand partners.

Happy creating! I hope this helps.

See you next week.

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